ALMOST 80 LEASES SIGNED IN FOUR-WEEK PERIOD ALONE AS JERSEY CITY’S SOHO LOFTS NEARS 60% LEASED

LobbySoho Lofts is setting the pace in Jersey City’s flourishing rental market having achieved a level of leasing velocity not seen on New Jersey’s Hudson River Gold Coast in recent memory.

In fact, the industrial-inspired community recently experienced an enormous surge in activity  that netted nearly 80 homes reserved in a four-week period alone — remarkable rental volume that’s typically only witnessed during a grand opening phase, reports its developer Manhattan Building Company.  The impressive rush in interest has propelled the collection of 377 loft-style apartments towards the notable mark of almost 60% leased in the first four months of availability.

Manhattan Building Company introduced Soho Lofts to the public in mid-November, delivering luxury apartments with some of the largest floorplans in Hudson County and an exciting mix of resort-inspired indoor and outdoor amenities.  Soho Lofts is the next chapter in the incredible success story being written within the SoHo West Community (south of Hoboken, west of New York City), a new neighborhood concept that’s brought upscale rental buildings and a diverse mix of shops, services and conveniences to Jersey City’s Hoboken border.

“While we certainly expected Soho Lofts to be well-received, the incredible demand since first launching this property has exceeded our most optimistic projections,” says Louis Mont, COO of locally-based Manhattan Building Company.  “To lease so many homes — and so quickly — in what is still an emerging location speaks volumes about the value and appeal being offered at Soho Lofts.  The well-designed apartments, full suite of amenities, and supportive street-level retail have clearly created the kind of desirable urban lifestyle experience today’s renters seek.”

The heightened pace at Soho Lofts has prompted the developer to commence pre-leasing for select apartments in its 14-story west tower.   To preview these homes, interested prospects can call 201-268-7586 and schedule an appointment to tour.

Soho Lofts offers one-, two-, three and four-bedroom apartments, as well as a limited number of private townhome rentals.  Monthly rents begin from the ­­­­$­2,795.  Fully-furnished models merchandised by renowned interior designer Kim Depole are open for public viewing and immediate occupancy is available.

Homes range from 622 square-feet to over 3,397 square-feet and provide lavish loft living with high ten-foot ceilings, expansive windows to bathe apartments in natural light, exposed duct work, European white oak flooring, luxury kitchens with designer cabinets, granite countertops, stainless steel appliances and lavish bathrooms with glass enclosed showers and maple vanities.  Many apartments also offer magnificent views of New York City and Jersey City’s downtown skyline.

“The comfort found inside these residences is what separates Soho Lofts from the competition,” adds Audrey Spina, Director of Leasing.  “These apartments are larger than those found in rental buildings along the Jersey City and Hoboken waterfront, and in areas like Brooklyn, at a price point that offers considerable consumer value.”

Residents at Soho Lofts have access to a full package of forward-thinking, world-class amenities.

Designed to provide renters a socially-infused urban lifestyle, the professionally-decorated communal spaces radiate a chic and trendy feel that’s on par with fashionable resort destinations and designer five-star hotels.  Found within the industrial-inspired community are contemporary lounges, including a retro arcade, gaming areas and tech lounge, fully-equipped demonstration kitchen and private party room, surround sound media room and private conference rooms, children’s playroom, dog grooming suites, state-of-the-art fitness center with ten-person sauna and indoor/outdoor yoga room.

The full-service resident experience at Soho Lofts is further enhanced by attended valet parking and 24-hour concierge in its magnificent and soaring two-story lobby.

The unquestioned hub of outdoor recreation at Soho Lofts is an expansive deck featuring an Infinity edge pool with aqua jets and private poolside cabanas, outdoor shower, children’s misting system, fireside seating, movie theater, hammock area, Zen garden, resident event pavilion, gas grills, oversized dog park and children’s playground.

Situated at 273 16th Street, Soho Lofts location provides easy access to some of New Jersey’s most dynamic urban centers.  Within minutes, residents can enjoy all that Hoboken and downtown Jersey City have to offer.  Complimentary daily shuttle service is provided to nearby PATH stations and NY Waterway ferry terminals.  The building is also convenient to the New Jersey Turnpike extension for an easy commute into north and central New Jersey.

Manhattan Building Company’s overall SoHo West neighborhood has quickly transformed the northern corridor of Jersey Avenue into a vibrant residential and retail destination. Already open are 8 Springs Studio, a Pilates and Yoga studio; Viaquenti Academy, a bilingual pre-school; Brewshot, a coffee shop/bar restaurant that has several other locations in Jersey City and NYC; The Art House, a non-profit that includes a 99-seat black box theatre and Cycle Mix, a spin cycle establishment.  A 5,000 square-foot Fresca community market is also slated to open soon.

For additional information on Soho Lofts, please visit www.SoHoLoftsJc.com or call 201-268-7586.  City Homes and Gardens is the exclusive leasing and marketing agent for Soho Lofts.

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