Jersey City, NJ is bucking a nationwide trend when it comes to apartment construction and Journal Square is helping fuel its growth. According to industry reports, more than 7,500 apartments have been brought to market in the neighborhood since 2021, helping satisfy renter demand and fuel a residential revival that hasn’t been replicated anywhere else in the country.
Journal Square offers the ingredients that today’s sophisticated renters desire: convenient PATH trains and NJ Transit bus service into Manhattan from the Journal Square Transportation Center, plus an established historic community with rich business, retail and shopping. Now more than a decade into its urban rebirth, the neighborhood has become one of the region’s most compelling residential destinations.
The attraction of Journal Square has been drawing renters from near and far. Tim and Aimee Campman chose to make Journal Square their home when they moved to the US from England three years ago.
“After moving to the US for work, we temporarily lived in Hell’s Kitchen in Manhattan while looking for an apartment, but our first true taste of Jersey City living was in Journal Square,” Tim recalls.
The Campman’s initially rented a studio apartment in a new construction Journal Square building, but after a short time realized they needed more space and wanted more natural light. Having gained a great appreciation for the community, the couple began touring several nearby properties, ultimately discovering The Greyson, an eye-catching 29-story rental located at 25 Cottage Street.
“When we viewed The Greyson, it just checked all the boxes for what we were looking for,” Tim said. “The apartment made an immediate impression. The expansive windows and sweeping views of New York City were unmatchable. Being able to see every landmark of the Manhattan skyline is incredible.”
The luxury lifestyle offered at the Greyson extends outside the apartment with a complete package of five-star amenities that include the highest rooftop pool in Jersey City. Its elevated environment was apparent to the Campman’s from the moment they entered the double-height lobby.
“It’s like walking into a luxury hotel,” Tim adds. “There’s the grand piano, coupled with the marble architecture. When we walked in, we didn’t even know anything about the amenities, so it was a really nice surprise when we were shown around. They’ve truly made them feel luxurious and high-end.”
From the pool and fitness center to the sauna and steam room, karaoke room and poker room, the couple was impressed by the breadth of amenities — but even more so by the attention to detail behind them.
“It feels like the amenities are never ending,” continued Aimee. “The list goes on and on, but they’re all finished to such a high standard. We love that there’s something for both summer and winter. When the fall comes and it’s cold or raining, we can still use the karaoke room, poker room, all of those things. It’s incredible having a steam room, sauna and such a large gym.”
An added benefit for the Campman’s is the location of The Greyson in the heart of a dynamic Jersey City neighborhood they love to call home.
“We are definitely Jersey City people now,” Tim said. “You get to live a New York lifestyle and go into Manhattan whenever you want, but you also get to experience the inspiring New York skyline view. We always say the best part of New York is the view of New York, and you get that from here in Jersey City. Jersey City also brings more calmness, which is exactly what we were looking for.”
Aimee added: “When we first moved to Jersey City, we thought we would always be craving going into Manhattan. But we have it all right here, which is just incredible. The food scene is unparalleled, and the number of new restaurants that have come up over the last couple of years is mind-blowing. You can find every kind of cuisine you could hope for in Jersey City. Hamilton Park is a beautiful area to take our dog for a walk. It has big dog parks and little cafes and bagel spots. You get a bit of everything, whether you want a quiet Sunday morning or a friend’s night out on a Saturday. You can find something wherever you go, which is so lovely and something we didn’t really expect.”
Developed by Nasser Freres, The Greyson offers 622 studios- to three-bedroom apartment homes. Residences feature upscale finishes and appointments, including 9-foot ceilings, full-height windows that fill the homes with natural light, in-home GE washer/dryers, and electronic smart locks for convenient access. Chef-inspired kitchens are appointed with a stainless-steel appliance package that includes a French-door refrigerator, electric glass-top range, microwave, and dishwasher with hidden controls, complemented by designer cabinetry, quartz countertops, and tile backsplashes.
Homes at The Greyson are priced from the $3,000s, with limited-time incentives that include up to two months free. The Marketing Directors is the building’s exclusive marketing and leasing agent.
The Greyson’s lifestyle amenity package spans multiple full floors and is designed to support connection, wellness, and entertainment. Highlighted among the hospitality-inspired recreational and social spaces is a 29th-floor rooftop Sky Deck that features the highest swimming pool in Jersey City, a landscaped pool deck with loungers, a sun deck, outdoor dining with BBQs, a terrace lounge, dining room with bar and the Sky Lounge. Other outdoor amenities can be found on the fourth-floor deck, which provides additional lounge seating and BBQ stations, fire pit areas, a sprawling lawn and a shade pergola. The exterior amenities have been expertly designed by Melillo Bauer Carman Landscape Architecture to create a resort-style urban escape.
Inside, residents are welcomed by a 24/7 attended lobby lounge with a baby grand piano. Health and fitness enthusiasts enjoy a spa with steam, sauna and relaxation rooms and state-of-the-art fitness and yoga studios. Fun-filled leisure time activities can be found at the dedicated speakeasy, the movie theater, a two-lane bowling alley, and two karaoke rooms. A fully stocked game lounge offers mahjong, pool, foosball, air hockey and shuffleboard. The VR Sports lounge includes a multi-sport simulator, gaming stations and retro arcade machines.
There’s also a children’s playroom, abundant co-working and content creation spaces and an indoor/outdoor pet run that includes a full pet spa. Other services include full-building high-speed Wi-Fi, on-site dry-cleaning service, cold storage, TULU rental system and a 24/7 self-service mini-mart. An on-site art gallery will showcase revolving works from local artists, complemented by an art studio that residents can use for their own creative projects.
With both architecture and interior design by NYC-based Handel Architects, The Greyson features a glass serrated-edge façade along Cottage Street that creates bay-window-style projections maximizing light and views toward the waterfront and Manhattan skyline.
Set on Homestead Place, a new pedestrian-only plaza connecting the Journal Square PATH entrance on Pavonia Avenue to Newark Avenue, The Greyson sits within a walkable, evolving neighborhood corridor. Its ground-floor retail will activate the extension with cafés and shops lining a direct, car-free pedestrian path to the transit hub.
The Greyson is set just two blocks off the Square, offering a calm arrival while remaining conveniently close to the neighborhood’s extensive transportation network, anchored by PATH service to lower and midtown Manhattan, as well as Jersey City, Hoboken, and Newark. NJ Transit trains and private buses also serve Journal Square daily, providing easy access to major employment, dining, and recreation centers on both sides of the Hudson River.
The Greyson is located at 25 Cottage Street, Jersey City, NJ. Exclusive leasing and marketing is being handled by The Marketing Directors. For more information, please call 201-584-2525 or visit www.TheGreyson.com.
