Having just recently launched leasing earlier this Summer, The Enclave is quickly gaining recognition as Jersey City’s hottest new rental destination with over 65% of its residences already spoken for. But to developers BNE Real Estate Group, Hoboken Brownstone Company and McKinney Properties, the community’s early success is no surprise.

Citi Bike“We tailored every aspect of this building to suit the needs and wants of our urban renters, sparing no detail in creating a place of connection,” said Jonathan Schwartz, partner at BNE. “From our apartments to our amenities to the many transportation options offered through our newly-launched partnership with Lyft and Citi Bike, our residents are at the center of all that’s happening throughout our surrounding neighborhood.”

Lyft, a transportation network, recently announced its partnership with The Enclave as the community’s official transportation partner. Well known for its ridesharing services, the company recently expanded into the world of bikeshare through its acquisition of Motivate, the firm behind NYC’s Citi Bike. Today, Enclave residents can take advantage of a multitude of transportation options via the community’s designated Lyft pick-up area and neighboring Citi Bike station, in addition to its complimentary shuttle service to-and-from the Hoboken PATH.

With over 50 stations throughout Jersey City, Citi Bike is a fast-growing transportation option for local residents to quickly and affordably get around town or to the PATH train.  An annual membership costs $169 per year for 365 days of unlimited, 45-minute rides throughout Jersey City and New York. Citi Bike is also now conveniently available within the Lyft app, where a single 30-minute trip can be purchased with a few taps for only $3 — no separate account required.

“Our partnerships with residential properties allow us to expand service and ensure people in the Jersey City community have access to our reliable, multimodal transportation options,” said Eric Plummer, Market Manager of Lyft New Jersey. “We’re excited to be able to offer a seamless experience for residents at The Enclave by providing access to both rideshare and Citi Bike within the Lyft app.”

Located at 675 Monmouth Street in one of Jersey City’s hottest new neighborhoods, The Enclave features 260 luxury apartments and more than 40,000 square feet of resort-style amenities.  An abundance of outdoor space is highlighted by an expansive rooftop terrace featuring a swimming pool, private BBQ areas, outdoor bar and a fire pit – all set against the dazzling Manhattan skyline backdrop.  The pet-friendly building also features a dog run and spa, multiple entertainment lounges, an arcade/game room, co-working spaces and conference room, children’s imagination room with connected outdoor play area, and a Zen garden.  Fitness enthusiasts will enjoy a state-of-the art fitness center with virtual fitness programs, spin room, indoor/outdoor yoga areas, private massage room and resident locker rooms. Covered parking, bike storage and resident storage are available on-site.

The Enclave Exterior

Residents also enjoy 24-hour concierge, Amazon package lockers, and pet concierge services through Bark Building. The building is surrounded by outdoor landscaped open space and pedestrian plazas, while two new public parks created by the development partners are nearing completion and will feature a children’s playground and dog park.

The Enclave’s collection of stylish apartments ranges from studios to two-bedroom residences, with select homes offering private balconies.  Design-driven living spaces include nine-foot ceiling heights, crisp, white quartz countertops, modern stainless-steel appliances, in-home washer/dryers, and custom modular closets.  Net monthly rents start from the $2,400s, with a limited-time offer of one month free on a 13-month lease.  Immediate occupancy is available.

“The Enclave’s convenient commuter location, proximity to all that Hoboken and Downtown Jersey City have to offer and an amenity-rich lifestyle have quickly resonated with renters from both sides of the Hudson River,” said Jacqueline Urgo, President of The Marketing Directors, the building’s exclusive marketing and leasing agent.”

For additional information and to schedule a private tour of The Enclave, please visit, or call 833-292-5351.  The building’s leasing and model center is open daily and is located at 675 Monmouth Street, Jersey City, NJ 07310.




2018-06-21_10-03-20Brewshot Café, a one-of-a-kind coffee shop and restaurant, is set to open its next Jersey City location at Vantage, the luxury rental building in downtown’s Liberty Harbor North neighborhood.

Fisher Development Associates, developer of Vantage, announced today that the gourmet shop has signed a lease to occupy 815 square-feet of ground floor retail space at the 45-story waterfront building.   The new Brewshot location will feature two separate entrances, a street-level storefront to accommodate pedestrian traffic, as well as direct entry from the Vantage lobby for its resident base.

Brewshot provides the best elements of the classic Italian coffee culture and offers a wide selection of organic, fair trade coffee and tea and freshest baked goods.

“We are thrilled to welcome Brewshot to Vantage,” says Brian Fisher, President of Fisher Development Associates.  “It will not only deliver the highest-quality coffee to this neighborhood, but also provide another inviting and social environment for our residents to enjoy.”

Located at 33 Park View Avenue, Vantage features 448 apartment homes providing its retailers access to a large pool of built-in consumers.  Brewshot will join Park View Academy, an innovative new daycare facility, as commercial tenants at Vantage. Continue reading


Vantage Building RenderingMore Than 50% of the Upscale Apartment at the 45-Story Rental Building Have Been Reserved

Vantage, the upscale 45-story rental building in Jersey City’s Liberty Harbor North, recorded impressive rental velocity in 2017 and has entered the New Year having surpassed an important leasing milestone.

Fisher Development Associates recently announced more than 50% of the 448 luxury apartment homes at the Hudson River waterfront building have been leased.   The developer, along with exclusive marketing and leasing agent, The Marketing Directors, achieved the impressive mark in the first five months of availability.

The notable achievements do not end there.  More than 300 residents have now moved into Vantage, transitioning the building into a vibrant and lively residential address and cementing its status as one of the hottest new rental buildings along the New Jersey Gold Coast.

“The demand at Vantage has been steady since we first introduced the property to the public,” said Fisher Development Associates’ Principal Brian Fisher. “This landmark residential building has quickly made a name for itself with renters from both sides of the Hudson River who want upscale high-rise living in a commuter-friendly location.  They’ve responded strongly to our spacious and modern homes, full package of world-class amenities and one-of-a-kind waterfront views.” Continue reading

Vantage Launches in Downtown Jersey City with Luxury Rentals, Amenities and Incredible Views

45-Story Waterfront Tower Offers Studio, One- and Two-Bedroom Homes with Immediate Occupancy

Fisher Development Associates has officially opened the doors to Vantage, delivering 448 upscale apartment homes with immediate occupancy and one-of-a-kind views of the Statue of Liberty, Liberty Harbor Marina and Manhattan skyline to downtown Jersey City.

Ideally located at 33 Park View Ave in the Liberty Harbor North neighborhood, the striking 45-story waterfront tower features studio, one- and two-bedroom residences with some of the largest apartment homes in Jersey City’s new construction marketplace and a world-class offering of indoor and outdoor amenities. The collection of residences is initially priced from the low-$2,000s.

The Marketing Directors, exclusive leasing and marketing agent for Vantage, has opened Vantage from an onsite leasing office with fully-furnished model apartments and completed amenity spaces available to tour.  Situated on the 20th floor, the one-and two-bedroom models dramatically demonstrate the panoramic views from Vantage, as well as the expansiveness of the floor plans.

“We’re delighted to officially begin our leasing program and welcome renters to this new luxury address,” said Brian Fisher, President of Fisher Development Associates.  “The pre-leasing period was a tremendous success with discerning renters responding strongly to Vantage’s impressive interior living and amenity spaces.  There’s no question this downtown architectural icon has quickly created a buzz in Jersey City’s apartment market by providing the opportunity to immediately enjoy a luxury high-rise lifestyle with move-in ready homes and a roster of incredible amenities that are open and ready for use.” Continue reading

Onward & Upward!

NJ BIZ features projects by Ironstate Development Company and KRE Group, in new, special report on Jersey City development.


50-70 Columbus

When the first wave of developers broke ground in Jersey City in the ’90s, they relied heavily on its proximity to Manhattan and public transportation to fill modest rental units.

“Earlier on, the main selling point was just building an efficient product with views of Manhattan where you could get them.” said David Barry, president of Ironstate Development Company.

Fast -forward nearly two decades and Ironstate’s latest project touts luxury living accommodations typically found on the other side of the Hudson. Instead of reminding prospective renters about the benefits of living in the Big Apple’s shadow, Ironstate’s newest advertising campaign celebrates the city as a draw in and of itself, proclaiming “We Are Jersey City”.

“As the energy and success grew around the urban areas, it became more obvious that this is a great place to live and work. There is a demand for this city.” Barry said. “My projects have gotten bigger, more architecturally significant, and include more design and amenities. “

Illustrating his point is Ironstate and Panepinto Properties’ ongoing project on Christopher Columbus Drive. The development opened in 2007 with the 400-unit 50 Columbus tower set atop the then-recently remodeled Grove Street PATH Station.

‘”That building represents part of Jersey City’s evolution Us a more traditional brick building with efficiencies.” said Barry.

In comparison, developers dubbed the project’s next phase, 70 Columbus, a “residential jewel”.

A high- rise with 543 luxury units, the newly opened 70 Columbus was designed by prominent New York firm Gwathmey, Siegel, Kaufman and Associate Architects. The project’s final two phases will include additional luxury rental residences at 90 Columbus, a 150-room Marriott Residence Inn at 80 Columbus and mixed retail services.

In addition to unobstructed views of downtown Manhattan, 70 Columbus offers upscale amenities on par with high-end Manhattan living: an attended lobby, fireplace lounge, billiards room, multimedia theater, catering kitchen, landscaped roof deck including a pool, grilling/ BBO stations, sport court, dog run and an outdoor kids play area.

It’s those extras – which also includes parks with sweeping Manhattan vistas, organic garden plots, Citi Bike stations, cooking classes and doggie day care centers – that foster communal livinq and are the calling card of this new spate of development springing up in Jersey City, said Jeremy Kaplan, chief operating officer of KRE Group.

Today it’s not just come home, get your mail, go up to your apartment and don’t come back out.” said Kaplan of the modern urban dweller.  “People want to get to know who is living next to them. They are interested in community and our buildings are being designed to cater to that.”

In the case of 18 Park, one of many joint projects from KRE Group and Ironstate, the building was developed around that interest in community – literally. The architecturally distinct 11-story structure, which opened in 2014 and features 422 residences in the city’s Liberty Harbor North neighborhood, also is home to the new 18.000-square-foot Boys & Girls Club of Hudson County.


Rendering of 235 Grand

 What the two developers have planned at the site of the former Boys & Girts Club behind 235 Grand St promises to cultivate outdoor community gathering space and revitalize a sizable chunk of Jersey City’s waterfront. Plans for 235 Grand are not finalized, but include a 45-story rental lower with 549 units and an additional 10-story building with 131 units next door. A key piece of the plan would take Grove Street where it ends at Grand and extend it to a public park on the waterfront.

“Grove Street has become such a draw to walk and to shop. This would just continue the flow of the cityscape.” said Kaplan. “The city has been encouraging us to extend Grove to change the landscape of Jersey City and benefit its residents. It’s something we couldn’t do without their support.”

And just how many more residential properties can Jersey City support?

As the population has grown, so has the burden on the light rail, PATH and ferry connections that spurred redevelopment in the first place.

“We have a finite number of links to the city.” said Barry. “I think that’s an issue that has to be resolved sooner or later. We need more ferries, more efficient trains. The Port Authority needs to invest more money in that system.”

But in the immediate future, Kaplan and Barry still see room for growth here.

“Jersey City has become a desirable place to live in its own right. The draw before was the accessibility and affordability, but it’s also acquired enormous quality of life features.” Kaplan said. “We continue to believe that will grow and grow.”


Park + Garden Hits 50% Leased

There’s certainly no shortage of new residential developments on tap right here in Jersey City.  However, many other Cities along New Jersey’s Hudson River “Gold Coast” also have exciting projects underway.  Here’s a look at a new rental building that has recently made the news:

Bijou Properties and The Marketing Directors are executing one of the most successful leasing programs in the Hudson County market at Park + Garden, a new collection of upscale apartment homes and first-class recreational amenities and services in the Hudson County City of Hoboken.

More than 50% of the 212 luxury residences in the 12-story building have been leased just three months after the property officially opened to the public.  Move-ins are well underway as Park + Garden quickly becomes the signature address along New Jersey’s Hudson River “Gold Coast.”

Designed for LEED® Gold certification, Park + Garden is the third LEED-certified building from locally-based Bijou Properties in uptown Hoboken and boasts innovative, environmentally-sensitive features to minimize its impact on the environment.

“Bijou Properties has a strong reputation for creating trailblazing properties designed to elevate urban settings with high quality homes, community-oriented services and amenities and responsible development practices,” says Jacqueline Urgo, President of The Marketing Directors, the building’s exclusive leasing and marketing agent.  “Park + Garden has set a new standard by delivering a unique lifestyle experience that combines modern design and amenities with eco-friendly features, dedicated common spaces and sponsored neighborhood events.”

Located at 1450 Garden Street on the north end of Hoboken, Park + Garden features a collection of well-appointed one-, two- and three-bedroom residences.  Thoughtfully-designed residences feature high ceilings, oversized windows, walk-in closets, bamboo flooring and kitchens with granite countertops, sleek cabinetry and Energy-star stainless steel appliances.   Select homes boast spectacular views of the Manhattan skyline.  Monthly rents at Park + Garden start at $3,250.  Fully-furnished model homes are available to tour.

A full suite of recreational and social amenities enhance residents’ lifestyles, including an attended lobby, state-of-the art gym, multiple club rooms, courtyards, outdoor pool and landscaped deck, additional laundry facilities, bike storage and a 383-car on-site fully automated parking facility.  Renters also have access to a shared multi-use recreational room/basketball court.

Situated directly across the Hudson River from midtown Manhattan, Hoboken is well-known as one of the most dynamic City environments along the Hudson County “Gold Coast” with a bustling main street, exciting nightlife and well-rounded recreational and social opportunities. Park + Garden offers a pedestrian-friendly design with a private street entrance to create an intimate atmosphere while allowing residents to fully embrace all the elements of this walkable residential setting and its easy access to mass transportation.

“Uptown Hoboken blends the vibrancy of an urban downtown with a family-friendly atmosphere featuring multiple parks, playgrounds, new athletic fields and the scenic Hudson River Waterfront Walkway,” Ms. Urgo adds.

“There’s never a shortage of activities, with boutique shopping, restaurants, cafes and bars along Washington and 14th Streets and the nearby Bow Tie movie theatre. The City also hosts numerous waterfront concerts and seasonal fairs and street festivals. Within minutes of the Lincoln Tunnel and the 39th Street NY Waterway terminal, Park + Garden also brings all that Manhattan has to offer within close reach.” Continue reading


JERSEY CITY, N.J. — A family-owned and operated company since its origin, Fisher Development Associates is a diversified real estate development and management company that today possesses the same values, commitment to excellence and customer satisfaction that dates back to its beginnings more than three decades ago.

Crystal Point, the 269 Home Condominium Building By Fisher Development Associates on Jersey City’s Waterfront.


With a building philosophy rooted in the integration of the finest materials, world-class design, quality construction and a meticulous attention to detail, Fisher Development Associates is one of the most respected developers in the Northeast; its numerous success stories dotting the landscape in New York, New Jersey and Connecticut with signature residential, commercial and hotel properties.

A staple in the national development scene as a partner in the construction, management and ownership of residential buildings and millions of square feet of office space, Fisher Development Associates’ extensive cross-disciplinary resources and long-standing relationships with prominent lending institutions spurred considerable growth and allowed it to remain on solid financial footing during up and down markets.

Thanks to a personal approach to development, obligation to uphold its family reputation, ability to work hand-in-hand with municipalities for responsible development and commitment to the communities it serves, Fisher Development Associates has become a pioneering developer in several of the fast growing urban destination in the northeast.

This is certainly the case in Jersey City, N.J. where the developer’s dramatic offerings in the downtown waterfront district’s residential marketplace have contributed to a development and economic boom that hoisted Jersey City to national prominence.  Fisher Development completed Liberty Towers — two high-rise rental buildings featuring 648 luxury apartments and 24,000 square feet of retail space — in 2003, and Liberty Terrace, a 119-unit luxury condominium building, in 2006.

Today, Fisher Development has completed the remarkable sell-out of Crystal Point, an iconic residential building rising 42 stories in downtown Jersey City directly facing Manhattan, in record time.  The building’s 269 upscale condominium homes have been sold just three years after its debut to the public in 2009.

The impressive success story written at Crystal Point vividly illustrates Fisher Development Associates ability to identify positive projects that generate capital, fill pent up demand for a specific type of housing and provide the necessary resources to create urban residential buildings that are welcomed by the community from conceptualization to completion.

The old adage “location, location, location” certainly played a role in Fisher Development’s initial interest in Crystal Point.  The building would lie on the last piece of developable land on Jersey City’s Hudson River waterfront, a significant advantage with views stretching from downtown Manhattan to the George Washington Bridge that would never be obstructed.

“It’s no secret New York City views have always played a role in the rise of downtown Jersey City as a residential destination,” says Brian Fisher, principal of the firm that bears his name,  “and this building offered some of the most amazing views not only in Jersey City, but along the entire New Jersey ‘Gold Coast.’  It was a no brainer in terms of location.”

The next step was to assemble an experienced team with a strong knowledge of the area’s real estate market, current housing conditions and the desires of prospective homebuyers to create a residential address that would flourish despite the challenging economic times.

“We had a vision for Crystal Point,” says Mr. Fisher.  “The primary goal was to create a building that would meet the City’s guidelines for the continued redevelopment of its downtown urban waterfront and kept the needs of the community-at-large in mind.

“From a consumer standpoint, we understood the state of the real estate market in 2009.   To conform to market needs, we wanted to introduce a world-class high-rise that provided the same level of luxury and exclusivity sophisticated homebuyers were accustom to at the height of the real estate boom, but at competitive prices that would offer clear value.”

The Marketing Directors, Inc., a Manhattan-based real estate sales and marketing firm with a long list of successfully selling new construction projects in New York and New Jersey, was brought on board from the onset to direct the sales and marketing program.

“We knew we had several important factors on our side, none more important than a developer with a sterling reputation, personal approach to customer satisfaction and long history of responsible development,” says Adrienne Albert, CEO of The Marketing Directors, Inc.

“Add in Crystal Point’s outstanding waterfront location and Jersey City’s traditional draw for homebuyers looking to escape high Manhattan home prices, and we had the foundation to realize Fisher Development’s view of Crystal Point as a crown jewel in the marketplace.  All we needed was a comprehensive program that would separate Crystal Point from the competition in terms of home layouts, pricing and in-building amenities and maximize its location and views.”

Prominent New York City-based architectural firm Gruzen Samton, LLP was charged with designing a building that would be a distinguishing landmark in Jersey City’s skyline from the outside and would redefine luxury and grandeur from the inside with modern, open and furnishable living areas.

“Unlike many high-rise developments which often seem cavernous with long hallways, we split the Crystal Point plan in half with elevators positioned in the middle of the residential floors to create short corridors and provide a very intimate feel,” says Jordan Gruzen (FAIA) of Gruzen Samton.  “We utilized multiple façade planes to break up the building‘s mass and ensure that every home had magnificent views.  Each condominium residence was designed so from the moment the front door is opened, one is aware of the views and the light emanating from the water.

“The layouts of the homes themselves provide large rooms and sprawling living spaces that are open, airy and extremely functional.”

Crystal Point would boast a crystalline-style glass exterior that maximized the building’s waterfront setting and views of the ever changing Manhattan skyline.   Inside, one-, two-and three bedroom homes range from 800 to 1,817 square-feet and offer an array of premium finishes.  Interior features include kitchens with Italian Pedini wood and glass cabinetry, sparkling quartzite counters, under-cabinet task lighting, full height pantries, islands with breakfast bars and a full Jenn-Air appliance suite. Residents also benefit from free on-site valet parking.

The final piece of the puzzle would be a superb amenity package that rivaled those found in New York City’s most recognizable hi-rise buildings.  Fisher Development Associates would add the Crystal Spa with a thermal bath, sauna, steam and treatment rooms.  Residents would also enjoy a yoga/aerobics room, state-of-the-art fitness center, lounge with flat screen televisions, game room with billiard and poker tables, children’s play room and a screening room within the Crystal Club.

There would also be an outdoor deck overlooking the Hudson River features a sparkling pool, giant hot tub, private cabanas and lounge chair seating, as well as two BBQs and dining area, fire pits and a children’s play area, a professional concierge, valet parking and soon a lobby level restaurant.

“Possibly the most important factor in Crystal Point’s success in this market was the ability to offer all this at price within the budget of the conscience homebuyer,” Mr. Fisher points out.  “With home prices starting in the $500,000’s, historically low interest rates and 30-year tax abatement granted to the building, purchasers could receive the complete package at month mortgage payments not much higher than they would be paying in rent.”

Crystal Point’s reputation for quality and Fisher Development’s dedication to responsible building practices would extend far beyond the buying public and receive important recognitions from its real estate peers.  The building garnered several prestigious industry awards in 2010, including being named “Project of the Year” by The New Jersey District Council of the Urban Land Institute (ULI-NNJ) and was crowned with the Gold Award for “Community of the Year” by the National Association of Home Builders’ (NAHB).